YouTube is considered the 2nd most visited site in the world. And because YouTube is a standalone search engine, videos require as much optimization as regular web pages. What's more, optimizing your videos not only leads to a much higher ranking on YouTube but also dramatically increases your chances of appearing in Google's search results and increases the traffic.
So if you want to learn more about YouTube SEO to boost your brand visibility or get traffic and people interested in what you offer, check out these tips.
1- YouTube Titles
Put the most critical information at the beginning of the title, including keywords. Keywords are the most vital key to optimizing a YouTube video. To choose keywords, think about the question that you will answer in the video. These questions are what people will type in Google or YouTube search bar.
State a clear and specific benefit. Tell the viewer directly in the title why they should watch the video and what information they can expect to benefit from.
Keep in mind that Google tends to display video results for titles that contain words like how, reviews, tutorials, etc.
2- YouTube Hashtags
Keywords make you rank on Google, but hashtags help you rank YouTube videos on YouTube. To find out the right hashtag to pick, use Tubebuddy and write your keyword idea. After that, select all the hashtags related to your keywords.
You can add up to 500 characters in the hashtag, but we always recommend keeping it under 400 characters long. You don't want to make the YouTube algorithm work adversely on your content. Stay focused on hashtags related to the keyword.
3- YouTube Video Description
In every video, you have the opportunity to include and write a description. Make sure to follow these steps to write your YouTube video description:
1 - The report must be at least 250 words.
2 - Include keywords within the first 25 words.
3- Repeat the keywords typically about 3-4 times.
4 - Additional advice, we recommend that you always add the following details:
About you or the company
A call to action
Resources and references
Links to accounts on social media platforms.
4- YouTube Thumbnails
YouTube will automatically use a thumbnail for your video. They may or may not be attractive or not representative of your brand. Control the image and create the video thumbnail as you want it to be. Try to have a good and beautiful design with text describing the video's primary title. This step may not be a direct reason for the video ranking on YouTube, but it will increase the chance of people clicking on the video.
5- YouTube Backlinks
When websites or social media accounts link to your video, this process is called backlinks. It shows Google and the search engines that your video is relevant and valuable.
To get more backlinks, share the video on various social media sites, add comments on sites and blogs with the same interest as the content you provide.
You can participate and answer questions like on Quora and Reddit.
Note, however, that not all backlinks are good or reliable. Too many bad backlinks may affect your YouTube video ranking negatively. Take that into consideration when trying to improve your SEO services in Dubai.
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