A new decade has started, and with everything new in marketing, there are always opportunities and challenges. The ongoing pandemic has completely changed how businesses go. In 2020, we saw an explosion in social media and a growth in e-commerce and virtual platforms that replaced the real-life experience. As a result of this, it has also accelerated the digital transformation process.
Talking about future predictions is attractive, especially in light of a present that is changing rapidly overnight. However, for business owners, marketers, and digital marketing agencies in Dubai, following up on new marketing trends is necessary to emerge in the competition and stand out.
Let us tell you some of these trends.
1- Invest in Short Video Strategy
With the popularity of TikTok, Instagram Reels, and GTV over the past two years, short videos are giving users a new way to receive content in a short-term entertainment framework.
Tip: The key to the success of this strategy is continuous, high-quality educational content.
2- Practice Customer Segmentation in Your Marketing Campaigns
By grouping your target audience into groups according to their specific interests, you can tailor your content based on their preferences. In one study, it was found that 72% of customers only interact with personalized marketing.
3- Short-lived Content is an Essential Factor
With Twitter finally launching Fleet in 2020, all social media sites now have their way for their users to allow them to create and receive short-lived content, whether it is pictures or videos that appear for a short period - for example, Snapchat stories.
4- Create Virtual (Online) Events
Since virtual events are easy to access, companies can host attendees from all over the world and from different demographics. As a result, event organizers have seen an increase in participation with lower costs and a higher return on investment.
Tip: Create enriched content and invite industry experts and professionals to increase engagement.
5- Featured Snippets and No-Click Searches
Starting in 2021, the end goal continues to shift to more "position zero" SEO. Position Zero indicates "Featured Snippet" from Google. The Featured Snippet works differently from other search results for one reason. It is separated by a small square and located at the top. Most importantly, it also displays additional information related to answering a user's question without the need to click on it, giving it the nickname "No-Click Searches.”
6- Ad Blocking
The digital marketing trends in 2021 are positive and progressing, but they also overcome obstacles such as ad blockers. With 27% of internet users expecting to use ad blockers in 2021, many marketers are experiencing a substantial traffic flow that is automatically cut off at the source, including pay-per-click campaigns. Optimize your advertising budget to suit other productive campaigns, such as influencer marketing or sponsored content.
Younger audiences are less responsive to displaying ads anyway, but they do respond well to influencer marketing.
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